1 Planning
Avoid investing in a website that doesn't hit it's target. Before you build, think about: Who are your clients? What do they want? How much time do they have?
2Building
How exciting! You've planned out your site, have some ideas on what you'd like built, and are ready to go ... now what?
3Promoting
Around 80% of searchers don't progress beyond the first page on Google for their first search. There are 17 places available on this page - your business needs to be in one of them!
4Measuring
It's nice to know how many people are coming to your site ... but more useful to know exactly what they're doing, where they're clicking, and what makes them leave